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Digital Transformation

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Digital Transformation

A digital transformation in marketing refers to the shift from digital complacency to the active pursuit of digital excellence through the proper usage and optimization of your digital channels. More specifically, this means refining your digital channels to gain deeper insights that inform your approach and improve the customer journey.

Refining Your Digital Channels

first step in a digital transformation is to assess the value of your current marketing tools and channels. Take a close look at your website, social media, automation tools, analytics platforms and customer database.

Optimizing the Customer Journey

The advanced insights you’ll obtain from improved channel integrations will assist you in pivoting your strategy for success. Equipped with a holistic view of your marketing funnel, you can easily identify weak spots and opportunities for improvement.